The safety's off

but the gun has no trigger

lower-class-brat:

aka14kgold:

saucylark:

pineapplesandwiches:

I’m collecting for someone who..

A clever campaign from Publicis for the charity The Passage catching the public’s attention by using reverse messages on cardboard signs (typically associated with homelessness)

Publicis: “The idea was simple: give each volunteers sign highlighting the purpose of The Passage in a unique way.”

And during the three hours the signs were being used in Victoria station, London, donations increased by over 25%. A success!

/teary eyed.

The success of the campaign is great, and utterly dependent on the fact that these people are *not* homeless. People are more comfortable rewarding someone for their charitable work than doling out plain charity—because they need to ‘decide’ whether the homeless person in question is ‘deserving’ or not… Here they don’t have to decide, nor are they put off by the *realities*—dirt, odor, baggage, visible illness—encountered with actual homeless people.

In the case of homelessness, a socially palatable face will garner more charity; this is someone at *your* level, doing something for others, and the social pressure is to conform to their standard. Actual homeless or otherwise indigent people can be ignored. I applaud the people who thought of and participate in this campaign, because they cut right through to the heart of the issue: people like the idea of charity, but don’t want to deal with those who need it. 

^

(via thatfeministqueer)

  1. learntobemuslimah reblogged this from littlehawa
  2. thatsmileygeek reblogged this from for-the-lovee-of-god
  3. alyssamoralez1 reblogged this from unicornsgorawr1
  4. astroartist reblogged this from abovebelowgone
  5. abovebelowgone reblogged this from daughter-of-smoke-and-bone
  6. kittyoverlord reblogged this from ijuanas
  7. justchristiangirls reblogged this from christiangirlsdream
  8. prissypooo reblogged this from calamitiesandreveries
  9. blogmaybeweare reblogged this from wahrlos
  10. wahrlos reblogged this from natureaslove
  11. internal-horror reblogged this from k-aspah
  12. justanotherbeingxx reblogged this from july-14th
  13. itsfuckmedead reblogged this from k-aspah
  14. k-aspah reblogged this from ccynosure
  15. the-flashbacks reblogged this from lifeslovers
  16. enamour-avidity reblogged this from ccynosure
  17. ccynosure reblogged this from july-14th
  18. lifeslovers reblogged this from july-14th
  19. july-14th reblogged this from ohhjulieee
  20. sindira reblogged this from no-you-are-the-url
  21. liampaynemorelikeliampain reblogged this from no-you-are-the-url
  22. casual--chaos reblogged this from cantwealljustdream
  23. the-true-heir reblogged this from httydbitch
  24. cantwealljustdream reblogged this from taylornondescript
  25. taylornondescript reblogged this from no-you-are-the-url
  26. allahjosephandthescentoforanges reblogged this from avraham-chai and added:
    LOVE THIS!!!
  27. avraham-chai reblogged this from lauralunar
  28. no-you-are-the-url reblogged this from jklaaas
  29. kristinranee reblogged this from namaste-release
  30. ohhjulieee reblogged this from ljas